You can now try a virtual pair of glasses, or maybe a hat in a Facebook ad.
Facebook is starting to test AR ads in the Facebook app. Ads will appear, and will allow you to try on some fashion accessories, cosmetics, furniture… Facebook showed an example with a pair of Michael Kors sunglasses. There’s already plenty of big-name stores on board like Sephora, Wayfair, and Pottery Barn are a few of the businesses that are prepared to start testing this summer.
Right now, only US users have the privilage of testing these ads, but they will most likely expand to other territories soon.
Subscribe to our newsletter