Google is shutting down goo.gl, its URL shortening service

Anyone using goo.gl might be disappointed with the news, however, it is for a good reason.

If you’ve spent any time on the web, you have run across some kinda of an URL shortener. They take huge links and compact them to a small link usually around 10 characters, so they are easy to share around the web.

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However, starting from April 13th, you will not be able to create new goo.gl links, but you can still manage them from the console. But after March 30 next year, you won’t be able to do even that. But don’t worry, all links will still work.

But why? It works well for me!

It does. But Google has something better – Firebase Dynamic Links, or FDL for short. These will allow you to send users to any location withing an iOS, Android or web app.